​

At MA Editorial, we never lose sight of the goal: Driving traffic and sales to your website and business. And how do we do so? We provide business editing and proofreading services to ensure your marketing copy ranks, captures attention, and converts.

We also have technical editors who correct user manuals, white papers, and other business docs to meet the highest professional writing standards and to demonstrate to your target market that you care.

The widespread availability of online businesses means one thing: Tough competition. Just think about it. Every company has a website, a blog, and a LinkedIn account. 

This means your online business is competing with both local providers and international alternatives to whatever product or service you provide. It also means that you have to worry about writing copy for a wide range of channels:

• SEO content for your blog

• Thought leadership content for LinkedIn

• Online ads for Facebook 

To stand out in this environment, you need copy editors who can take your copy and ensure that its tone and format match whatever platform you’re targeting. What passes for good copy in a Facebook ad won’t pass for good copy in a blog or LinkedIn post. 

Delivering Copy That Connects On a Human Level

Our editors at MA Editorial aim to provide proofed copy that speaks directly to your target audience's needs. This sounds easy enough that you might take it for granted. However, we live in the post-AI era of content.”

This means crafting original copy is harder than ever before. Every professional copywriter and editor seems obsessed with AI workflows that can 10x the volume of copy for your business or website.

At first glance, the idea might seem tempting. After all, AI-produced content is easy, fast, and cheap. In fact, it’s so cheap, it’s often free for the copywriter or editor that you hired to work on your copy. They simply write a prompt, press a button, and produce several thousand words of content. 

If that sounds too good to be true, it is. This mass reliance on AI results in everyone sounding the same. How does your brand, message, service, or product stand out when it's a variation of the same bland AI-produced content?

Studies keep showing over and over again that, despite the hype: 

• AI content doesn’t rank for SEO on search engines 

• AI content doesn’t convert, and 

• AI content doesn’t connect with target customers. 

The reason why is simple. Nobody wants to buy from a robot! Human beings can recognize AI-written content from a mile away, and they simply won’t trust it. 

More importantly, they may even feel offended at the idea that your business doesn’t feel they’re worth the human effort of writing content that connects with them on a human level. That’s why at MA Editorial, we rely entirely on a small team of highly qualified human editors. 

​

What to Expect from MA Editorial Copy Editing Services

At MA Editorial, we bring the highest standard of professional correction and review to both marketing copy and business documents. Our aim is not to simply produce flawless copy free of grammatical errors. 

Instead, the focus is copy tuned to meet the needs of your target customer in your specific brand voice. In short, we ensure you speak directly to their pain point while standing out from that sea of sameness that automatically turns off customers. 

We also edit other documents, such as white papers and user manuals, to make sure that customers find your offers, products, and services easy to read and easy to follow. Regardless of how dry your technical content may seem, you should always ensure that they speak clearly to your customers.

This means writing in a tone that sounds natural and human, and that matches their expectations. We take pride in excelling at doing just that here at MA Editorial. Our services cover a wide range of business-related copy and documents, including: 

• User manuals and catalogs

• White papers

• Annual business reports

• Service and landing pages

• Unpolished AI-written content

• SEO blog content

In addition to this, we also cover documents associated with NGOs, such as: 

• Policy briefs

• Grant proposals 

• Grant progress reports

• White papers

Our competent team of professional and experienced human editors takes pride in editing copy to the highest professional standard to drive traffic and sales and to maintain the trust between you and your clients. Want to learn more about how we can help you produce copy that sells? Get in touch today.