Making Sure Your Content Converts!

MA Editorial offers content editing services at every stage of the content funnel to inform, engage, and convert your readers at every stage of the customer journey. The most effective way to market your product, brand, or service is through a business blog on your site.

But this is easier said than done. Every website or business has a blog. How does yours stand out from the crowd? How do you ensure you rank on the first page of Google SERPs? 

And even if you rank on the first page of Google's SERPs, how do you ensure you stay there or that readers who visit become clients?  This is where we come in. 

Our editors provide content editing services to help ensure that your content can rank consistently without violating Google’s terms of service. We do so by relying on our sound understanding of what it takes for an SEO blog to perform well. 

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Content Editing Experts Who Know What They’re Doing 

The key to creating a content funnel that works is catering to the needs of each customer, regardless of how ready they are to make a purchase. This means your blog or website should have a variety of content that covers the complete content funnel

• This means TOFU content to educate and inform.

• MOFU content to demonstrate your expertise and build trust.

• BOFU content to cater to customers ready to buy. 

This can only be achieved with content that is written with human expertise, experience, and care. You won’t get that with AI, regardless of the hype out there! AI content is cheap, fast, and easy. However, it’s simply not up to the task of converting potential customers without heavy and expert human editing. 

AI content is susceptible to both hallucinations and robotic tone — the type of ToV that can turn off your customer and lose their trust. This stands the risk of hurting your credibility as a business and simply tuning your customers out. 

Remember, machines don’t buy from you. Humans do. What is the point of 10x your content and 0.3x your traffic, sales, or customer engagement? This is where we step in. Our small and dedicated team of human editors cares less about scaling your content than finetuning to meet the exact target audience to drive interest, traffic, and sales for your business.

Why Choose MA Editorial?

MA Editorial provides content editing for blogs and web copy that takes into account your brand messaging, tone, and target customers.​​​​

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This covers blog content, homepage copy, and landing page copy. When we edit web copy, the focus is on making sure you speak to customers in a way that will resonate with them and convince them to buy. This means:

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• Fixing ToV to make your content appeal to humans

• Editing content for SEO optimization

• Optimizing content for conversion

• Getting rid of the hallucinations inherent in AI-produced content

• Expanding thin AI content that may be flagged by Google

This service is, of course, provided 100% by our human editors, not so-called AI software or reliance on AI workflows. MA Editorial takes pride in being thorough and correcting your copy to eliminate all errors in grammar, punctuation, and tone. 

The main point of all content is to convert. This is something you should never lose sight of. Get in touch to see how we can ensure you do just that with your web copy.​ Ready to get started on refining your copy so that it resonates on a human level? Get in touch today with one click!